More should be made of the benefits of farm fresh milk - Sarah Todd

The 25-year-old striker, who was as an aside born in Leeds, sings the praises of milk as a superfood, saying it has helped fuel his remarkable goal scoring record.

Last year, on a visit to a dairy farm in Cheshire, he explained to his YouTube followers that a daily glass of the white stuff is an integral part of his diet.

"Milk is a superfood. It is good for us, for our stomach, our skin, our bones, and our muscles. That is why I drink it," he said.

After leaving Leeds as a tiny tot (his Norwegian father was over here playing professional football) Mr Haaland grew up in Bryne, a rural area in Norway. He has often been pictured driving tractors and spending time on the land during his downtime from the football field and has said he would like to have his own farm.

Mr Haaland, who has scored seven goals in the World Cup, does however send some suits with clipboards into a spin.

The thing is, he specifically drinks unpasteurised - known as raw - milk, declaring it a “magic potion.”

The Food Standards Agency (FSA) explicitly warns that unpasteurised raw milk has not been heat-treated and can harbour harmful bacteria like E. coli and Salmonella.

Do they worry that us silly sausages will go off drinking any old cows’ milk? Maybe accosting cows as they graze in a nearby mucky field?

Of course we wouldn’t. Like Haaland we would buy such milk from the many premium-quality, licensed local producers that have to jump through countless health and safety hoops.

The great British dairy industry needs our support and lanyard-wearers picking holes in it should moove over.

Who is our Health Secretary these days? Google would tell your correspondent but whoever it is, they have obviously missed a trick. All the footballers, including of course England’s heroes, should be on posters urging our nation to get off their fat backsides.

Farming’s beef and egg producers should also be jumping on the bandwagon; the aforementioned Mr Harland also raves about eating eggs and steaks.

England’s team got to tonight’s semi-final eating barbecue brisket and ribs, a local specialty where their World Cup training camp is based.

Life isn’t black and white. Foods aren’t all either good or bad. There is heavily processed meat and there is farm fresh meat. There are imported eggs, raised in countries that don’t have the same animal welfare standards, and there are British free-range eggs.

It’s important to add the caveat that buying the better option shouldn’t involve having our legs lifted. Ask any farmer what they get paid and compare to what it ends up being marked up for on the supermarket shelves.

Back to where we started with milk. For decades our Great Yorkshire Show routine was punctuated with a morning milkshake from the Milk Marketing Board (MMB) stand. It was Mrs Thatcher who messed about with this, abolishing the board in 1994 and introducing quotas.

Rather than being at the mercy of supermarkets, as so many now are, back then farmers were able to plan ahead with the MMB buying, advertising and selling milk - finding buyers for every drop produced. No doubt it wasn’t perfect, but that milkshake stand’s demise seemed to coincide with The Husband’s discovery of a morning pint at the then Black Sheep BAA...R beer tent.

A glass won’t be raised to either the departure of Sir Keir Starmer or the arrival of this bloke called Andy that those on the left seem to be singing the praises of. Apparently, he’s done great things with buses in Manchester.

Perhaps it’s just that empty feeling left by the horrific murder of the politician and public figure Ann Widdecombe. If Mr Burnham wants to win people over, there must be no smug celebrations of his arrival in Downing Street, or wherever it is he will be running the country from. Milking it would be in bad taste.