Welcome to Yorkshire at turning point after Gary Verity scandals – The Yorkshire Post says

Sir Gary Verity is the former chief executive of Welcome to Yorkshire.Sir Gary Verity is the former chief executive of Welcome to Yorkshire.
Sir Gary Verity is the former chief executive of Welcome to Yorkshire.
WELCOME TO Yorkshire’s belated accounts – and the revelation that the tourism body came within days of running out of money – need to be placed in full perspective.

They’re not indicative of the current leadership team’s financial acumen. They are, however, a shameful reflection of WTY’s turmoil when former chief executive Sir Gary Verity resigned.

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And the fact that his departure in March 2019 saw the organisation incur a further £430,000 of costs is a sorry indictment of WTY’s governance in the past and Sir Gary still owes the public an explanation.

After all, the tourism body owes its existence to a £500,000 loan from North Yorkshire County Council and a £1.1m emergency taxpayer-funded bailout by town halls last year.

Former WTY chief executive Sir Gary Verity with international cyclist Mark Cavendish (right) and Christian Prudhoome (left), the mastermind behind the Tour de France, at a Tour de Yorkshire launch in Halifax's Piece Hall.Former WTY chief executive Sir Gary Verity with international cyclist Mark Cavendish (right) and Christian Prudhoome (left), the mastermind behind the Tour de France, at a Tour de Yorkshire launch in Halifax's Piece Hall.
Former WTY chief executive Sir Gary Verity with international cyclist Mark Cavendish (right) and Christian Prudhoome (left), the mastermind behind the Tour de France, at a Tour de Yorkshire launch in Halifax's Piece Hall.

But the fact that the accounts have been published – they report a loss of £200,000 in the two years until March 2020 – do also represent a turning point because WTY’s public and private sector backers can see for themselves how the marketing organisation’s viability was compromised by past mismanagement.

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They will recognise the efforts being taken to begin to rebuild the organisation’s reputation and, despite having to make many talented staff redundant, shift the focus from big events to their energetic ‘Walkshire’ campaign.

And they will see how these unfortunate events are, in fact, a chance to remodel the agency’s future funding so it is less dependent on the public purse – Visit Cornwall offers a template for this.

The need for Yorkshire to have a world-class marketing organisation has never been more important because of tourism’s wider value to the region’s economy as the country recovers from Covid.

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As such, today’s disclosures do pave the way for WTY to shape its future destiny, begin to rebuild lost trust and consign its recent troubled history to where it now belongs – the past.

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