Welcome to Yorkshire must now lead recovery plan – The Yorkshire Post says

THE CALL-T0-ARMS over tourism, expressed so eloquently by campaigner Susan Briggs in The Yorkshire Post on Saturday, is even more pertinent – and pressing – in light of new research on the economic toll of Covid-19.

Towns like Richmond could be particularly badly hit by the Covid-19 economic fallout.

Read More

Read More
Read more:

Confirming that one in three jobs could be at risk, the much respected RSA think-tank cites hospitality and tourism ventures, as well as rural and coastal communities, as being amongst the most vulnerable.

Sign up to our daily newsletter

The i newsletter cut through the noise

Significantly Richmondshire – including the North Yorkshire constituency of Chancellor Rishi Sunak – tops the RSA’s list, with 35 per cent of jobs, the equivalent of 5,965 roles, facing particular uncertainty.

James Mason began work this year as Welcome to Yorkshire's new chief executive in succession to Sir Gary Verity.

In an area which picture postcard scenery has, for some time, masked deep pockets of poverty because the area is so dependent on tourism and farming, an action plan – as opposed to platitudes – needs to be formed now.

Businesses and families here also expect Welcome to Yorkshire to be at the forefront of this strategy, campaigning like it has never done before, after taxpayers came to the body’s financial rescue via local councils.

And while stabilising the organisation was James Mason’s first priority as chief executive, he, and his team, do now need to get on the front foot after conceding that “thousands and thousands and thousands” of tourism businesses are now at risk.

Not only is this required to protect a sector of the economy which is worth £9bn a year to the county’s coffers, but it will also help to safeguard Welcome to Yorkshire’s own future. Mr Mason, many livelihoods do now depend on your efforts.

Up to 35 per cent of jobs are said to be at risk in Chancellor Rishi Sunak's Richmond constitutency.

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

Almost certainly you are here because you value the quality and the integrity of the journalism produced by The Yorkshire Post’s journalists - almost all of which live alongside you in Yorkshire, spending the wages they earn with Yorkshire businesses - who last year took this title to the industry watchdog’s Most Trusted Newspaper in Britain accolade.

And that is why I must make an urgent request of you: as advertising revenue declines, your support becomes evermore crucial to the maintenance of the journalistic standards expected of The Yorkshire Post. If you can, safely, please buy a paper or take up a subscription. We want to continue to make you proud of Yorkshire’s National Newspaper but we are going to need your help.

Postal subscription copies can be ordered by calling 0330 4030066 or by emailing [email protected] Vouchers, to be exchanged at retail sales outlets - our newsagents need you, too - can be subscribed to by contacting subscriptions on 0330 1235950 or by visiting www.localsubsplus.co.uk where you should select The Yorkshire Post from the list of titles available.