Welcome to Yorkshire’s reform opportunity – The Yorkshire Post says

IT is both paradoxical and perverse that the weather is set fair on the one Bank Holiday weekend when the country is in lockdown.
The Yorkshire Dales and rest of the country remain on lockdown on this Bank Holiday weekend.The Yorkshire Dales and rest of the country remain on lockdown on this Bank Holiday weekend.
The Yorkshire Dales and rest of the country remain on lockdown on this Bank Holiday weekend.

These are already agonising times for tourism which is worth up to £9bn a year to Yorkshire’s economy.

But, as the much-respected Yorkshire consultant and campaigner Susan Briggs wrote on these pages a fortnight ago, it’s also an opportunity to prepare now for the time when the county, countryside and coast is open for business.

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Encouragingly, Welcome to Yorkshire now appears up for the challenge. This week’s appointments of the Piece Hall’s Nicky Chance-Thompson and Castle Howard’s Abbi Ollive to the board of directors point to an organisation that is more inclusive and open to new thinking.

Abbi Ollive, from Castle Howard, has been appointed to Welcome to Yorkshire's board of directors.Abbi Ollive, from Castle Howard, has been appointed to Welcome to Yorkshire's board of directors.
Abbi Ollive, from Castle Howard, has been appointed to Welcome to Yorkshire's board of directors.

And the involvement of the owners of visitor attractions suggests that WTY’s new leadership does, in fact, value grassroots tourism – and how this sector now needs to be championed, and cherished, in its very own hour of survival.

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

Almost certainly you are here because you value the quality and the integrity of the journalism produced by The Yorkshire Post’s journalists - almost all of which live alongside you in Yorkshire, spending the wages they earn with Yorkshire businesses - who last year took this title to the industry watchdog’s Most Trusted Newspaper in Britain accolade.

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And that is why I must make an urgent request of you: as advertising revenue declines, your support becomes evermore crucial to the maintenance of the journalistic standards expected of The Yorkshire Post. If you can, safely, please buy a paper or take up a subscription. We want to continue to make you proud of Yorkshire’s National Newspaper but we are going to need your help.

Nicky Chance-Thompson is another new addition to the Welcome to Yorkshire board.Nicky Chance-Thompson is another new addition to the Welcome to Yorkshire board.
Nicky Chance-Thompson is another new addition to the Welcome to Yorkshire board.

Postal subscription copies can be ordered by calling 0330 4030066 or by emailing [email protected]. Vouchers, to be exchanged at retail sales outlets - our newsagents need you, too - can be subscribed to by contacting subscriptions on 0330 1235950 or by visiting www.localsubsplus.co.uk where you should select The Yorkshire Post from the list of titles available.

If you want to help right now, download our tablet app from the App / Play Stores. Every contribution you make helps to provide this county with the best regional journalism in the country.

Sincerely. Thank you.

James Mitchinson

Editor

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