Morrisons and Lidl letting down older customers as apps favoured over loyalty cards: Yorkshire Post Letters

From: Stephanie Shield, Sinnington, York.

Morrisons is phasing out its popular More Card. Picture: Marie Caley

Well said, Mrs Watson (The Yorkshire Post, April 26) in regards to supermarkets withdrawing their loyalty card schemes. It is discrimination against people without mobile phones. She mentions Morrisons doing away with their More card.

Whilst Lidl have never issued a loyalty card, they also now have an app on mobile phones where customers collect offers and discounts. It is discrimination on the part of both shops, discriminating against the many customers, particularly elderly customers who do not have mobile phones.

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In this day and age of technology the majority of younger people have mobiles, they have gone through their education using computers and technology and it is a matter of daily routine that the have a mobile phone.

Unfortunately the elderly who were not brought up on modern technology are being forgotten. Maybe stores should remember who were their customers in the past before this era of modern technology and apps.

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