Patek Philippe and Berry's team up to open new Leeds store

The boutique has been designed by Patek Philippe’s architects, in a bid to “bring the Patek Philippe vision to Leeds”.

Adrian Lurshay, managing director for Patek Philippe in the UK, said: “We are incredibly excited to be working with Berry’s and to bring a piece of Geneva to Leeds.

“Having known Berry’s for many years, we are absolutely confident that they are a great retail partner for the new boutique.

“As our brands and family values align perfectly, we look forward to bringing exceptional service - and the world’s finest watches - to new and existing customers.”

Patek Philippe is a luxury Swiss watch brand which was first established in 1839. The company’s watches cannot be bought online, only in stores, with the firm only producing around 72,000 watches each year.

The announcement comes off the back of a period of growth for fifth-generation family firm, Berry’s.

Despite challenges to the high-street in recent years, Berry’s has grown its footprint across the UK, and in Leeds specifically; owning several locations across the city including its own-brand stores and branded boutiques.

Berry’s said the collaboration “cements Leeds as one of the finest shopping destinations outside London”.

Simon Walton, managing director of Berry’s Jewellers, said: “The arrival of this Patek Philippe monobrand boutique in Leeds signifies an important moment for the city, Berry’s and watch enthusiasts across the UK.

“We are delighted that Patek Philippe has chosen Leeds and Berry’s to open their first monobrand boutique in the UK.”

Mr Walton said: ““We’ve seen Leeds change a lot in the last 30 years, and it has become a huge commercial city in that time. We rival Manchester, and I think this is a real feather in the cap for Leeds to have managed to have this boutique here, rather than it being granted to Manchester.”

He said it was down to the relationship with Patek Philippe and being in the ideal location.