Sure, it gives us an easier way to keep in touch with friends and family - but it has also opened new doors for people to make a name for themselves, change the world or simply raise a smile. The influencer trend has grown massively in recent years, so we've picked out a few of the Yorkshire born and bred influencers you should be following, whether that's on Facebook, Twitter, Instagram or YouTube. Some may be familiar faces, others not so, but they've all found a way to take social media and make it work for them, whether that be in the fashion, family, comedy or food world.
1. Amanda Owen - 119,000 followers on Twitter
Amanda Owen initially shot to fame as The Yorkshire Shepherdess on Twitter, and has appeared on a number of TV shows. She regularly tweets about life on a working farm.
2. Magid Magid - 101,000 followers on Twitter
The former Lord Mayor of Sheffield and MEP for Yorkshire & The Humber, 'Magic' Magid is now an activist and author, and uses his social media accounts, which includes more than 30,000 followers on Instagram, to spread his message.
3. Emma Worthington - 17,000 followers on Instagram
Posting as @Swoon_Love on Instagram, Emma Worthington has racked up thousands of followers with her stylish fashion images. The personal stylist and wardrobe consultant lives in West Yorkshire with her husband and two children.
4. Matt Coyne - 260,000 likes on Facebook
A single post on Facebook changed the life of Barnsley's Matt Coyne, who created Man Vs Baby in a bid to bring a smile to stressed out parents. He's now also a best-selling author.