Yorkshire businessman and ultracycling rider set for biggest challenge yet
Yorkshire businessman Martin Mansell is used to setting goals and undertaking challenges.
But the CEO of EnjoyTravel.com who is known for his ultra-distance endurance challenges believes this might be his biggest yet.
He will set out on a solo attempt to cycle the full perimeter of England covering some 2,000 miles attempting to set a new world record for cycling this route in the fastest time possible.
The route, officially sanctioned by WUCA (World UltraCycling Association), the governing body and certification source for Guinness World Records for endurance cycling, covers the entire English coastline, Welsh and Scottish borders, and starting and ending at the Humber Bridge.
He aims to cycle back-to-back 200 mile days for 10 days.
This latest ride marks the final chapter in a three-year series of endurance challenges and will be the biggest yet, pushing him to his limits as he tackles hills, coastlines, and demanding terrain across the country.
He will spend upwards of 16 hours per day on the road with very little rest – with support in place along the route.
He said: “What began three years ago as an ambitious ride around the perimeter of Yorkshire has now grown into something far bigger, with the finale spanning the entire 2,000-mile perimeter of England and testing me to my absolute limits, across every type of terrain the country has to offer.
“There’s been a Yorkshire thread running through every challenge I’ve taken on, so it feels only right that the ride starts and finishes in God’s Own Country.
"Once completed, I’ll ride back into my home city of Leeds before returning to my family in our small West Yorkshire village of Skelmanthorpe – a fitting way to bring the three-year journey full circle.”
The world record attempt aims to raise £50,000 for two life-changing, Yorkshire charities – Rob Burrow Centre for MND through Leeds Hospitals Charity, and Yorkshire Children’s Charity, supporting children living with disability and hardship across the region with essential equipment and emergency resources.
Charlotte Farrington, founder and chief executive of Yorkshire Children’s Charity, said: “We’re incredibly grateful to Martin for choosing to support Yorkshire Children’s Charity through this extraordinary challenge.
"The commitment and resilience required to take on something of this scale is truly inspiring."
A series of fundraising events will support the challenge, including a public sweepstake to predict his final time.
Donations to support Martin’s world record attempt and the two life changing charities can be made here.
Supporters will also be able to follow the world record attempt via Martin’s Strava here, and Martin’s Instagram channel here.
He launched a 460-mile Yorkshire Beast challenge in 2024, racing an EV via bike from Leeds to Nice crossing the French Alps overnight in 2025.