£1m on offer to young bosses
Reed, who grew up in Huddersfield and is one of the co-founders of Innocent Smoothies, will host Be Your Own Boss on BBC3.
Applicants will be given money by Reed and tasked with turning a profit – and there is more money available for them if they do well.
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Hide AdHe said: “Setting up and running Innocent with my friends has been a life-enhancing adventure. That’s why I’m excited to be part of this new series giving others the chance to have the same experience, starting their own business and setting them up to become successful entrepreneurs.”