Scamp & Dude: Fashion brand worn by Davina McCall and Alison Hammond to open Harrogate store
A fashion brand worn by celebrities including Alison Hammond, Kate Lawler and Davina McCall is making Harrogate its home in Yorkshire with the opening of a new store this October, marking the company’s first permanent location in the North.
The opening of the new Scamp & Dude store, which will be located on James Street in Harrogate centre, comes as the brand marks its 10th anniversary.
Set across two floors and over 2,100 sq ft of retail space, the brand is set to occupy 2-3 James Street, in a space previously held by Castle Fine Art.
Speaking on the opening of the new Harrogate store, Jo Tutchener Sharp OBE, founder and CEO of Scamp & Dude, said: “We’ve wanted a store in Harrogate for such a long time‚ it’s taken us over three years to find the perfect spot, so it’s long overdue, and celebrating our 10th anniversary this year makes the moment even more special.


“Harrogate is a real gem, and it feels only right that this becomes our permanent home in the North. So many of our community already live nearby, and we know the town has so much to offer those who’ll travel that little bit further to find us too.
“The store will bring the very best of our product and experience, and we simply cannot wait to welcome our northern community through the doors.”
The new store will showcase Scamp & Dude’s full womenswear collection and host a year-round programme of events and activations.
