Timothy Taylor's: Yorkshire brewer announces brand refresh as part of £9m investment
Independent family brewers Timothy Taylor's has unveiled its first major brand refresh in more than a decade as part of a major £9m investment into the company’s future.
The Yorkshire-based firm said the brand refresh comes as part of its long-term investment into cask, which includes a £9m investment in its brewery site over five years and £3m annually in marketing.
The company said the refreshed identity had been designed to “evolve the brand”, while also “improving visibility and standout at the bar to attract a new generation of drinkers”.
Timothy Taylor’s new brand identity will see the company adopt an updated logo, pump clips, glassware and bottles. The move also introduces a British racing green colour palette, “informative beer descriptions” and what the company described as “more premium finishes”.
A statement from the company said: “While the look is evolving, the beer and brewing philosophy that have earned Timothy Taylor's the trust of generations of drinkers remain exactly the same.
“Every beer is brewed using water drawn from the brewery's historic Knowle Spring source, alongside Golden Promise barley, whole-leaf hops and the brewery's unique house yeast strain, named Taylor's Taste.”
The company said it was also continuing to support pubs through its nationally-based business development manager team, who work closely with publicans and trade partners.
Andrew Carter, chief executive of Timothy Taylor’s, said: “For 168 years we've believed that if you brew great beer properly, people will keep coming back to it.
“That's why this refresh isn't about changing what we brew.
"The recipes, ingredients and brewing philosophy that have served us for generations remain exactly the same.
“It's about making sure the quality and care that go into every pint are reflected in how Timothy Taylor's is presented today, so we're just as relevant to the next generation of drinkers as we've been to the last.
“We'll continue to invest in our brewery, our people and our pub partners because great cask beer depends on every stage of the journey, from brewing to the moment it's poured.
"That commitment is every bit as important today as it's always been,” Mr Carter added. He took over as CEO last year and was CEO of Chapel Down Group, the leading English winemaker.
Timothy Taylor's is based in Keighley, West Yorkshire.
Founded in 1858, the brewery still remains family owned, with fifth-generation family shareholders continuing to play a role in the business.
The company is best known for its Landlord pale ale, the UK's biggest-selling cask ale by value and volume.