Susanna Reid in sofa switch

TV star Susanna Reid has quit the BBC Breakfast sofa to join ITV’s new rival morning show.

The presenter – who was absent from the BBC1 show yesterday morning – will not be returning to Breakfast ahead of her move.

ITV’s announcement came after days of speculation about the 43-year-old’s departure and the axing of its struggling show Daybreak.

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It also follows the confirmation that the mother of three – who has been hugely popular with the BBC audience – had split from her long-term partner, Dominic Cotton.

The Strictly Come Dancing finalist will be joined by former GMTV star Ben Shephard, Charlotte Hawkins and Sean Fletcher on the newly-named breakfast show, Good Morning Britain.

Reid had previously dismissed reports of a move to ITV.