Tesco tells customers not to buy alcohol in store this week - but to go to the pub instead

The call to action comes as restrictions on outdoor hospitality are eased across England (Photo: Jack Taylor/Getty Images)

Supermarket giant Tesco has urged its customers to “support their local pub” in a new social media post following the easing of outdoor hospitality restrictions across England.

On Monday 12 April, patrons in England braved the chilly temperatures to enjoy an outdoor drink at their local pubs. As well as restrictions being lifted in regards to beer gardens and pavement cafes, hairdressers and non-essential retail were also able to open their doors once again.

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‘Support your local pub’

The official Tesco Twitter account published the Tweet on Monday 12 April, the day that restrictions regarding outdoor hospitality was lifted across England.

The Tweet read: “Pubs have had it tough this year. So, as good as our deals are, this week we’d rather you support your local pub (as long as you feel safe to do so). Because right now, #EveryLittleHelps.”

Replies to the message were mixed online, with some applauding the supermarket chain for its support.

One person wrote: “This is absolutely class @Tesco.”

Another Tweeted: “This is a nice touch from big business. Well done @Tesco.”

“This is an inspired community spirited approach. Bravo @Tesco,” wrote another user.

Mixed responses

However, others pointed out the hypocrisy of Tesco’s messaging due to the fact that the supermarket has previously bought local pubs and converted them into stores.

“Good idea! I’m off to my local. Oh, it seems I can’t,” one person wrote with a picture of a pub that was turned into a Tesco Express.

Another Tweeted: “Pubs have had it tough for much longer than the past year. Maybe should consider this when buying up much loved locals to turn into a Tesco Express selling cheap booze.”

“I tried to go to my local, only to find it’s now a Tesco Express,” wrote another.

A version of this article originally appeared on our sister site National World