Global soft drinks giant Red Bull acquire minority stake in Leeds United and become new shirt sponsor

GLOBAL soft drinks giant Red Bull have agreed a multi-year shirt sponsorship deal with Leeds United - while purchasing a minority stake in the Championship club.

Red Bull has a large portfolio of football teams across the globe along a successful Formula One operation.

They own successful Bundesliga side RB Leipzig and Austrian outfit RB Salzburg alongside New York Red Bulls, Red Bull Bragantino, and Red Bull Brasil.

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The deal adds to the list of investors brought to the club by 49ers Enterprises, the private equity arm of the San Francisco 49ers NFL franchise which purchased full control of the club last summer.

Elland Road, home of Leeds United AFC.Elland Road, home of Leeds United AFC.
Elland Road, home of Leeds United AFC.

Red Bull will not reportedly have any representation on the board or have any power to make significant changes regarding the club in terms of name, stadium name or shirt colour.

Leeds chairman Paraag Marathe said: “I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club.

"As chairman, the consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future.

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"Red Bull’s addition is a historic moment that will further empower the club to reach its full competitive potential.”

Oliver Mintzlaff, Red Bull CEO Corporate Projects and Investments, said: “We are delighted to be an important element and partner of Leeds United. A club that is certainly one of the biggest in England and has a rich and successful history.

"The ambition to bring Leeds United back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull.”

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