Why the 'hair-dryer' treatment is a thing of the past at Bradford City

THE days of players receiving the ‘hair-dryer' treatment are certainly not as commonplace as they once were.

For modern-day managers, getting a point or two across to players increasingly does not revolve around old-school methods. Rather than raising the decibels, it is now done more constructively and quietly.

In regards to Bradford City chief Graham Alexander and trusted assistant Chris Lucketti, midfielder Alex Pattison can vouch for that from his experiences with the Bantams' managerial team.

Pattison is a supporter of their approach. It undoubtedly paid dividends last season with Alexander and his No 2 keeping their heads to plot a League One course for City, who achieved promotion in the most dramatic fashion possible.

Bradford City's Alex Pattison. Picture: Tony Johnson.placeholder image
Bradford City's Alex Pattison. Picture: Tony Johnson.

Former Harrogate player Pattison, anxious to prove himself in the third tier after some mixed experiences at former club Wycombe Wanderers at this level, said: “To be honest, him (Alexander) and Skip have been absolutely brilliant.

“They are fantastic people and great managers. I just think he (Alexander) has got the perfect balance.

“He doesn’t really need to come and say too much. He will never actually batter anyone, he just knows what he’s on about and when he speaks, you listen. He doesn’t need to shout, he gets his point across and you listen to him.

“You see on the pitch that it pays dividends and everyone knows what the job is and we achieved something special (last season).”

Graham Alexander led Bradford City to automatic promotion from League Two in the most dramatic of fashions in May.placeholder image
Graham Alexander led Bradford City to automatic promotion from League Two in the most dramatic of fashions in May.

City players are currently being put through their paces in Austria during an overseas training camp – in the Alps resort of Obertraun – for the second summer in succession under Alexander.

While out there, they will take on Austrian outfit SV Ried II in a friendly on Friday.

News you can trust since 1754
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice