Beverley’s pride after being named on top track list with county big guns
It is a tremendous achievement for the small, independent East Yorkshire track which employs eight permanent staff, as it made the final reckoning alongside fellow county giants Doncaster and York.
Chief Executive at the Westwood, Sally Iggulden, said: “To be the only small racecourse within the top ten of this highly regarded, independent assessment, is fantastic news and testament to the culture that we have at Beverley – our customer is key.
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Hide Ad“British racing is evolving and the role of small racecourses must never be underestimated.
"Our size allows us to extend a friendly, personal welcome and a submersive environment, and venues of our ilk nurture many new racegoers each year.”
The industry scheme known as the Quality Assured Racecourse scheme was established in 2013 with the aim to objectively assess raceday experience from the perspective of customers.
Each racecourse in the UK is visited by a trained assessor from LiveTourism.
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Hide AdThe assessment analyses all touchpoints of the customer experience including pre-raceday information, the on-course experience and post-raceday communications.
The assessor highlighted the incredible customer care shown at all stages of the journey.
From early enquiry through to post event contact, the team at Beverley Racecourse excelled.
A total of 59 racecourses in the UK were assessed, from Newton Abbot in Devon up to Scottish track Perth.
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Hide AdAs well as the three Yorkshire tracks, Aintree, Ascot, Cheltenham, Chester, Haydock, Newbury and Newmarket (July) were listed – underlining Beverley’s impressive achievement.
Iggulden said: “As one of the smallest racecourse teams in the country, we are rightfully proud at being recognised for going the extra mile and for our continual investment in facilities. If we are not on your 2023 “to do” list, I strongly advise you to add us.”