Las Vegas is preparing to showcase the best of Super League but the impact of Saturday's triple-header at Allegiant Stadium will be felt far beyond the field.

Hull KR and Leeds Rhinos have brought their burgeoning Yorkshire rivalry to Sin City, joining rugby league’s flagship event alongside four NRL teams.

Although the Robins have absorbed a financial hit to take a home game on the road, chief operating officer Craig Franklin stressed the decision was a no-brainer commercially.

"There's a lot to consider within it but the medium and long-term value of being involved far outweighs the short-term hit," he said.

"What we'll get out of this weekend in terms of our annual marketing exposure is 200 years' worth. To achieve that in one weekend is incredible.

"Some things are bigger than profit and loss accounts. That's for the board to worry about.

"As a club, we want to be on the world stage on a regular basis. We just want eyeballs on the club. We're the most followed team on social media in Super League right now and events like this have really contributed towards that.

"For the sport to grow and thrive, it needs to continue to spread its wings. Weekends like this are strategically really important, not just for Super League but the sport globally."

The players have been treated like celebrities this week. (Photo: Alex Whitehead/SWpix.com)

placeholder image — The players have been treated like celebrities this week. (Photo: Alex Whitehead/SWpix.com)

Rovers take the Vegas stage as world club champions following last week's epic victory over NRL heavyweights Brisbane Broncos.

Their American escapade has only made the Robins more attractive to potential sponsors.

"It opens different doors and puts you in different conversations," added Franklin.

"We're really lucky to have a great cohort of partners but this allows us to get into some non-rugby league places and attract people who aren't Hull KR fans or rugby league fans.

Ryan Hall leads a chorus of Marching on Together. (Photo: Alex Whitehead/SWpix.com)

"When you talk to someone outside the rugby league bubble, the two events that cut through instantly are Las Vegas and the World Club Challenge by far. And Amsterdam when we were there.

"They're in big cities and people want to be a part of it."

Eight-time Super League champions Leeds provide the opposition in a Yorkshire derby like no other, set against the neon glow of Sin City.

The showpiece also features Newcastle Knights' clash with North Queensland Cowboys and Canterbury Bulldogs versus St George Illawarra Dragons.

Hull KR and Leeds are in Vegas to win. (Photo: Alex Whitehead/SWpix.com)

Rhinos sporting director Ian Blease recognises the magnitude of the occasion.

"It's not just for the club but for the whole of rugby league," he said.

"And we're representing Super League.

"First and foremost, we all care about the game and we’re out here at an NRL event to promote Super League.

"At the club, we want to win. There are two points up for grabs at the end of the day.

"We want to come here and win but there's also a bigger picture for rugby league on the whole.

"To see Las Vegas being taken over by rugby league is brilliant."

Super League is effectively a guest of the NRL in Las Vegas, an event that began without English clubs in 2024.

Blease is hoping the European competition takes inspiration from their Australian counterparts.

"We’ve got to make sure we, as in Super League, come up with our own ideas," he added.

"We've got to do things ourselves. We've got Europe and many countries surrounding us so why can’t we do something there? I'd look at something like that – I love things like that."

English fans have taken over Vegas in their thousands and are set to carry that noise to Allegiant Stadium.

"We’ve been told there’s 15,000 to 20,000 fans out here," said Blease.

"It’s going to be unbelievable. We’re looking forward to it. These are the types of event you’ve got to embrace."