It’s Monday afternoon and as the main lunchtime trade dies away, Malcolm Leary is doing his best to whip up some business. Outside the butchers unit he runs in Leeds Kirkgate Market, he’s shouting out the latest offers to anyone willing to listen. Today it’s half price pork chops. Tomorrow it might be burgers or sausages, but there will always be bargains to be had. “Everyone likes to feel like they’ve got a good deal,” says Malcolm, who opened the butchers with his uncle some 30-odd years ago.