Asda joins forces with Ocado Group to enhance online grocery service
The Leeds-based supermarket chain Asda has announced a partnership with Ocado Group to boost online grocery services.
The supermarket, which processes more than 700,000 online grocery orders per week, will rollout Ocado’s Smart Platform technology solutions across its website and mobile app, in-store picking and home delivery services.
In a statement, Asda said: “The partnership will begin in 2027 with an upgrade to Asda’s website and online shopping experience.
"This will provide a more stable platform for the millions of customers who use it each year, with improved search, more relevant product recommendations and a simpler checkout process.
"This will be followed by new in-store picking and last-mile delivery solutions.
"These will help stores manage orders more efficiently, improve on-time deliveries and increase available slots by making better use of the existing fleet.”
Ocado’s in-store fulfilment services are already used in more than 1,000 grocery stores worldwide, with the wider Ocado smart platform supporting around 70 million orders each year.
In a statement issued on Friday, Allan Leighton, Asda’s Executive Chairman, said: “Asda is the cheapest full-range supermarket, as consistently shown by independent price comparisons from Which? and The Grocer, and has a large, well-established online offer.
“We know that continued success in this highly competitive market is dependent on providing a positive experience for customers every time they shop.
"Partnering with Ocado, will strengthen our online offer and provide a consistent and high-quality experience for millions of shoppers, from order through to delivery, while supporting our Formula for Growth.”
The statement added: “Under the terms of the agreement, Asda will retain full control of its customer offer, pricing and online operations. Scheduled home delivery and click and collect orders will continue to be fulfilled from Asda stores and Asda’s existing fulfilment hubs.
"Orders placed through rapid delivery partners such as Deliveroo, Just Eat and Uber Eats, will be picked by Asda using Ocado’s technology and delivered by the third-party provider.”
Earlier this month, Asda was named by Which? as the cheapest supermarket for branded groceries for the third consecutive month, with its standard prices even beating loyalty card deals at Tesco and Sainsbury’s.