Asda refreshes £1 Kids meal menu to include vegan options

The Leeds-based supermarket chain Asda has announced that its ‘Kids Eat for £1’ café meal deals are to be refreshed with a more nutritionally balanced menu, including new vegan and healthy meal options.

By Greg Wright

Published 13th Mar 2023, 08:14 BST

The deal will also be extended to include the Easter holiday period as Asda continues to help customers manage the cost-of-living crisis.

The refreshed menu, which comes into effect on March 20, will see the addition of two new hot meals, Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal.

Kris Comerford, Asda’s Chief Commercial Officer said; “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served more than 1,300,000 million meals since the launch. We hope by offering a new refreshed, affordable and healthier balanced £1 kids’ menu and the addition of a free piece of fruit it will help support many more families in the coming weeks.”

ASDA Leeds