In a bid to tackle 'holiday hunger', the Leeds-based chain will utilise its Fight Hunger partnership with food redistribution charity FareShare to enable vulnerable families to access free meals over the holiday period, which might otherwise have gone to waste.
In addition to this support, Asda will also be donating over 45 thousand meals throughout the school holidays from its cafes, as children aged 16 and under can access a nutritionally balanced hot or cold meal when an adult spends £1, with the offer also available to takeaway.
The news follows the recent announcement that Asda’s support has enabled FareShare to distribute over 100 million meals to vulnerable people – thanks to Asda’s transformational £25 million Fight Hunger partnership, which brings together charities FareShare and the Trussell Trust and aims to create long-term positive change to poverty in the UK.
Jo Warner, Asda’s Senior Director or Community said: “The past year has been so challenging for many families in our local communities, which is why we are so proud of our Fight Hunger partnership with FareShare, which will enable over half a million meals to be donated to those in need over the school holidays, which might otherwise have gone to waste.
"We know that over the school holidays, our charity partners and local food banks and community groups experience an increased demand for food parcels, which is why we are pleased to be able to provide meals to those families who might otherwise have relied on free school meals."