Asda to stock its Smart Price and Farm Stores range across all 581 stores and online

The supermarket currently stocks 150 Smart Price and Farm Stores products in 300 stores and will introduce all 200 products in these value ranges to all food stores by March 1.

Asda has already taken steps to make its value ranges more accessible by increasing the number of products available online. The supermarket has added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products, and this will rise to 200 by the end of February.

Meg Farren, Asda’s Chief Customer Officer, said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe. We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”