Morrisons launches new library scheme to promote children's literacy

Morrisons is looking to promote childhood literacy and reading with a new book donation scheme.

The Morrisons Little Library was inspired by Canterbury-based children’s author, Rebecca Smith who approached Morrisons asking for help to tackle the issues surrounding children’s literacy and the lack of availability of books at home.

Morrisons Little Library exchanges will be set up in stores across the UK from this week. Customers can bring along unwanted books to donate and all children, teenagers and parents can pick up a book for free. Books will also be donated through the initiative to local schools and community groups, via Morrisons Community Champions.

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David Potts, Morrisons CEO, said: “The past year has been extremely difficult for everyone and we want to help as much as we can. We know that our younger customers love reading but some may not have access to books of their own. That’s why we’re launching the Morrisons Little Library – so every child has the chance to enjoy reading and brighten their future.”

Morrisons is launching the new literacy scheme in its stores.

Ms Smith said: “To think that there are children who have never enjoyed a bedtime story is heart-breaking. Stories change lives. Every child and every parent should have access to that experience. The Morrisons Little Library provides that potentially life-changing access.”

Research from The Open University, which has been involved in shaping the initiative, shows that reading books helps children to start conversations, spark imagination and support emotional wellbeing. The National Literacy Trust recently reported that children who own books are six times more likely to read above the level expected for their age but that one in 11 disadvantaged children don’t own a single book.

Teresa Cremin, Professor of Education Literacy at The Open University, added, “It’s been great working with Morrisons to help make the Little Library idea a reality. Reading benefits children and young people in so many ways and is especially vital after such a difficult and disruptive year, as it creates a safe space to escape and learn.”

To continue to support children's literacy, Morrisons has created a new book - Cedric The Seed - and will be publishing 50,000 copies. The book will be distributed nationwide by Morrisons Community Champions to local community groups and schools to ensure they are reaching those who need them most.

Morrisons is launching the new literacy scheme in its stores.

Cedric the Seed has been written for Morrisons by Danielle Corrigan from Saddleworth, who began writing children's books last year whilst she was homeschooling her own children. Danielle began writing positive stories for children to read last year to help them cope with the mental health effects of lockdown.

Inspired by the pandemic and how lives were changed in an instant, the book follows Cedric, a small sunflower seed as he is separated from his family and friends. His journey is full of unexpected adventure, friendship and fun as when Cedric begins to grow, he realises his friends and family were there all along.