The Bradford-based supermarket said its Community Champions at all stores nationwide will be working with local food banks, schools and community groups to distribute the Easter treats to individuals and families who would benefit most.
Each of Morrisons 497 stores will receive a dedicated delivery of more than 200 Easter eggs, including household favourites Smarties and Creme Egg, which will be set aside, ready to donate.
Customers also have the opportunity to get involved as Morrisons is setting up ‘Easter Egg Donation Stations’ in every store where customers can drop off additional eggs they have purchased.
The move comes as lockdown restrictions are set to be eased by the government this week.
Rebecca Singleton, Customer & Community Director at Morrisons said: “We know that celebratory occasions can come at an additional cost to families, but we want to make sure that no-one goes without Easter eggs this year. Across the UK we’ll be donating 100,000 eggs to local communities where they are needed most.”
The Easter egg giveaway is part of Morrisons £5 million drive to keep the nation’s food banks stocked by manufacturing additional products which are then donated directly to local communities. The £5 million donation, announced in January, adds to the £10 million worth of food that Morrisons donated in 2020.