This is why international animation company FedUP Studio Lab has made Hebden Bridge its home

An animation studio with associates around the world has established its headquarters in Yorkshire.

FedUP Studio Lab was set up by two creatives who were “fed up” with the London studio scene, so they decided to quit to establish their own ethical and sustainable business in Hebden Bridge.

The company, which has been given advice by business support programme AD:VENTURE, now has clients including Google, WWF, Uber Eats and the Discovery Channel.

Sign up to our Business newsletter

Alixe Lobato, who is originally from Spain and moved from London to Hebden Bridge, and Federico Parodi, who is Italian and still lives in London, set up FedUP in 2020.

(left to right) Alixe Lobato and Federico Parodi of FedUP. FedUP Studio Lab was set up by two creatives who were “fed up” with the London studio scene, so they decided to quit to establish their own ethical and sustainable business in Hebden Bridge.

Ms Lobato then brought in Tim Day as head of marketing.

Mr Day said: “It’s an international network of people who all work remotely and all have different skill sets that collaborate well together. And what that enables us to do is pull in talent from all over the world. So, if a project is going in a certain creative direction we can bring in the right talent from our pool for that specific piece of work.”

“You get a really rich tapestry of people.. It’s a really good eclectic mix from across the world.”

Its remote way of working meant that it continued to operate during lockdown.

Ms Lobato said: “It was a game-changer but not in a bad way, because one of the issues we had before was convincing clients that remote work is sustainable and good. And when Covid hit we were ahead of the curve.”

The company works with B Corps - companies that put social and environmental values at the heart of their work - and with charities and other ethical organisations.

As well as working on commissions from clients, FedUP also make its own content about subjects such as the story of a Syrian refugee.

“That is where we put our heart and our effort as well, to develop more experimental techniques, so we can showcase innovation to our clients,” said Ms Lobato.

A spokesman said: "Alixe, Tim and Federico have been supported by a business mentor from AD:VENTURE, which is part-funded by the European Regional Development Fund (ERDF) and supports businesses across the Leeds City Region that are pre-start or less than three years old."

Mr Day said: “The mentor has been very good at grounding us and getting us to think about a strategic business plan and all the things you need to create a solid foundation for the business.

“It’s a great sounding board to be able to talk about your ideas, any idea, without feeling you will be criticised or judged. It has really helped. The support has been really valuable.”

The company now has a team of 10 associates, with plans to increase that to 30 and to open a production studio in Hebden Bridge that can be hired out.

AD:VENTURE was launched in 2017 and since then has helped nearly 3,000 businesses and 2,000 individuals with free support including mentoring, workshops, webinars and grants, and has helped create more than 600 jobs.

Funding and delivery partners for AD:VENTURE include the city region’s nine local authorities, Leeds Trinity University, the Prince’s Trust, West Yorkshire Combined Authority, and West and North Yorkshire Chamber of Commerce.

Read More

Read More
Why Leeds-based marketing firm Journey Further has its sights set on the US

Calderdale Council’s cabinet member for regeneration and strategy, Coun Jane Scullion, said: “Programmes like AD:VENTURE offer advice to help businesses create a stable foundation and to grow - all supporting a stronger economy.

“It’s great to see a really exciting and forward-thinking company headquartered in Calderdale and I’m pleased that the AD:VENTURE programme is helping them flourish.

“Remote working means that entrepreneurs can be based anywhere, and Calderdale is a great choice because of our fantastic communities and excellent business support.”

For more information about AD:VENTURE go to

Support The Yorkshire Post and become a subscriber today.Your subscription will help us to continue to bring quality news to the people of Yorkshire. In return, you'll see fewer ads on site, get free access to our app and receive exclusive members-only offers.

So, please - if you can - pay for our work. Just £5 per month is the starting point. If you think that which we are trying to achieve is worth more, you can pay us what you think we are worth. By doing so, you will be investing in something that is becoming increasingly rare. Independent journalism that cares less about right and left and more about right and wrong. Journalism you can trust.

Thank you

James Mitchinson