The Sheffield-based firm has announced the acquisition of the Australian search agency Digital Massive.
Jaywing, which employs 600 staff, already has a presence in Australia with Epiphany Digital.
A company spokesman said: “The move reaffirms Jaywing’s belief in the strength of the Australian market and fast-tracks its Australian growth.”
Jaywing has acquired 75 per cent of Digital Massive’s issued share capital for an initial cash payment of AUS$2 million, plus an earn out consideration of up to AUS$2 million, which will be payable in three instalments over the next two years, subject to Digital Massive’s performance.
Digital Massive has a number of blue chip, international clients, including Wedgwood, Waterford Crystal, Royal Doulton, and the Australian flooring specialist Amber.
Rob Shaw, the chief executive of Jaywing UK & Australia, said: “Digital Massive is an exciting and fast growing company that has seen exceptional results since its launch in 2012. Following our success with the acquisition of Epiphany in 2014, we felt sure we could repeat that and went in search of a like-minded agency in Australia.
“As with back then, a great cultural fit was as important as a sound investment. We’re delighted to have found that and more in Digital Massive.”
Chris Pittham, the director of Digital Massive, added, “We’re thrilled to have become part of the Jaywing family. We knew as soon as we met that we got on brilliantly and have developed a strong relationship with the senior team throughout the purchase process. Jaywing has so much to offer both to us and our clients.”
Tom Geekie, the director of Digital Massive, said: “Our clients will be able to benefit from a huge range of expanded marketing expertise, including Jaywing’s impressive creative and data science credentials. We will benefit from Jaywing’s considerable business expertise and its depth in the field of search and marketing generally. The team can’t wait to get stuck in to a new chapter.”
Mr Shaw added: “Tom and Chris are hugely entrepreneurial and full of energy. They are exceptional leaders of their business, with a highly qualified team delivering fantastic results. We look forward to a prosperous and enjoyable shared future.”
Digital Massive and Epiphany Digital’s operations will merge with immediate effect, with further brand development over the next few months.