Supergroup '˜performs well' over festive trading period

SuperGroup, the owner of the Superdry brand, today said that it performed well in the run-up to Christmas.

Supergroup has published a trading update
Supergroup has published a trading update

SuperGroup has published its interim results for the 26 weeks ended October 29 2016 and a festive trading update.

It said its strategy was delivering a global lifestyle brand with strong sales, profit and dividend growth.

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The group said it performed well in its peak trading period over the 10 weeks to January 7, with retail revenues of £162.1m, increasing by 20.6 per cent year-on-year.

The company said: “This growth reflects continued like-for-like growth of 14.9 per cent, the positive impact of the group’s store expansion programme and includes the benefit from the weakness in sterling.

“The group traded in-line with its planned promotional strategy, throughout peak, with a series of online sub-category promotions prior to Christmas followed by a focused clearance event.”