Yorkshire crisp brand recruits VIP taste tester

A Yorkshire crisp brand has launched a hunt to fill a food lover's dream job vacancy.

Seabrook Crisps coming off the production line

Seabrook, based in Bradford, is looking to employ its first ever official flavour taster. The successful candidate will be able to sample new crisp flavours before they hit the shelves and provide feedback.

The taster will spend a year in the role during a period of expansion for the firm, which is planning to release several exciting new products.

Sign up to our Business newsletter

Sign up to our Business newsletter

The 70-year-old brand is famous for its Sea Salted, Beefy and Canadian Ham flavours, and its entire range is now gluten-free and suitable for vegetarians.

Applicants for the position need to be over 18 and should send recruiters a fun video lasting a minute or less explaining why they would make a great taste tester and which is their favourite Seabrook snack.

Three shortlisted finalists’ videos will be posted on the Seabrook Facebook page for fans to choose their favourite, and all three will receive a VIP tour of the Bradford crisp factory as well as a year’s supply of their favourite crinkle-cut potato chips - a total of 384 packets.

Marketing director Kevin Butterworth said:

“We’re proud of the fact that Seabrook Crisps has developed a reputation for making great tasting, crunchy crisps and we’ve always felt it was important to listen to feedback from our fans. So, the search is on for a true fan to not only make sure that we maintain a high level of quality within our existing range but also be part of our development process.

“We are looking for a real personality who can demonstrate their love and passion for the brand and want applications to be as fun and creative as possible.”

Videos should be emailed to [email protected] before August 15. Please include your name, age and contact details.