Published 30th May 2023, 11:50 BST

The project is the first charity collaboration for Luce and Bear, made up of sisters Lucy and Clare Bulmer. Their unisex navy hoodie showcases an intricately crafted, hand-drawn design, based on the essence of YAA and the beauty of Yorkshire, from representations of the region's four major trauma units to common accidents the air ambulance frequently attends. The design also pays homage to the male and female crew who serve the community. All elements are brought together by a central helipad illustration.

The collaboration between Luce and Bear and Yorkshire Air Ambulance began at YAA's first Christmas lunch event in 2022, where the sisters hosted a stall on the day,. During the early stages of the partnership, the ambulance crew attended an incident concerning one of the staff members at Hebden Wood Equestrian Centre, where Lucy keeps and trains her dressage horse.

The hoodie design inspiration was taken from Luce and Bears bestselling ‘healing hoodie’ which is an ode to Lucy's ongoing battle with chronic Lyme Disease, aiming to offer strength, power, love, and luck to those facing their own personal battles. Lucy and Clare, who have over 20 years of shared retail experience, said: “As sisters and passionate designers, it has been a truly fulfilling experience to create a hoodie collection that not only showcases our love for Yorkshire but also supports such an essential lifesaving charity.”

Hoodies for Heroes: Harrogate sisters design hoodie to support Yorkshire Air Ambulance