George concept store to open in Hull with new Stacey Solomon, Yasmin Le Bon and Erica Davies ranges
Asda is opening a new George concept store in Hull this Friday, bringing clothing and homeware under one roof - and showcasing new home and fashion collections from Stacy Solomon, Yasmin Le Bon and Erica Davies.
The new store at Anlaby Retail Park will open at 9am on Friday, October 31, with an appearance by Hull Rugby League players, a cyclone to win prizes, and the first 100 customers to shop in store will also receive a free candle worth £10.
The Hull store is the second UK outlet to be rebranded as George, following the Leeds Crown Point opening earlier this year, as part of Asda’s wider strategy to roll out stand-alone George stores, replacing its current Asda Living brand.
The company is now targeting further key northern locations.
The new George Hull store will feature a fresh, contemporary layout designed to highlight an expanded clothing collection, where shoppers will also be among the first to explore the new George Christmas range of partywear, nightwear, festive decorations and the exclusive Erica Davies gifting collection.
A spacious home department will showcase a selection of interiors, garden and lifestyle products, including the celebrity collaborations with TV presenter Stacy Solomon of BBC’s Sort Your Life Out.
There will also be toys, gifts, party essentials, and baby items with self-serve options and Click & Collect.
George managing director Liz Evans said: “Our pilot George store in Leeds has been a
tremendous success, thanks to the dedication and passion of our colleagues and the
fantastic response from customers. It’s shown us just how much love there is for the George
brand and our hero product categories.
“Building on that momentum, we’re excited to bring the stand-alone George store concept to
Hull giving even more customers the opportunity to enjoy an inspiring, easy-to-shop
experience that celebrates everything they know and love about George.
“This next step marks another milestone in our journey to evolve with our customers, offering
them a truly engaging and seamless shopping experience driven by our people, our
products, and our passion for the brand.”