Joybuy launches annual Singles' Day campaign

Joybuy is JD.com's new online retail business in Europeplaceholder image
Joybuy is JD.com's new online retail business in Europe | Joybuy

Joybuy is bringing three days of special offers for Singles’ Day.

This Singles' Day, Joybuy, a new online shopping destination, is bringing three days of special offers on premium brands, gifts, and everyday indulgences.

Running from 9 to 11 November, Singles' Day on Joybuy highlights the simple pleasure of treating yourself. Whether it's a luxury skincare set, a new gadget you've had your eye on, or an upgrade for your home, now is the perfect time to indulge.

Singles' Day is fast becoming one of the biggest shopping days of the year, bringing big savings to shoppers across Europe. Joybuy is helping customers find a little joy during these darker November days, before the rush of Christmas shopping begins. Customers can explore deals across electronics, smart devices, health and beauty, food and drink, home appliances, and home and living.

A Joybuy spokesperson said: "Singles' Day is a wonderful excuse to put yourself first. With Christmas just around the corner, November can quickly become all about shopping for everyone else, so we wanted to create an opportunity for customers to enjoy something for themselves. Whether it's a premium beauty set, the latest technology or simply a little treat to brighten a November evening, we're inviting customers to discover deals they'll love."

From beauty must-haves to the latest technology

Customers looking for inspiration can discover a wide range of products on Joybuy, from premium beauty and skincare to cutting-edge technology and home upgrades. Highlights include:

Tech and gaming: Discover the Samsung Galaxy S26 and the Samsung Galaxy Buds4 Pro.

Robotics: Explore futuristic technology including the Unitree Go2 Pro robotic dog and the TENNIIX AI Tennis Robot.

Beauty: Indulge in L'Oréal Paris Revitalift Filler skincare sets and cult-favourite Korean beauty products from Beauty of Joseon and Medicube.

Home: Upgrade everyday living with the Cosori Dual Blaze Smart Air Fryer and the Dyson V8 Cyclone cordless vacuum cleaner.

Joybuy brings together leading international and household brands across its shopping categories, including Apple, Samsung, Sony, Nintendo, Dyson, Ninja, De'Longhi, L'Oréal Paris, LEGO and more. From everyday essentials to premium purchases, customers can explore a full range of high-quality products in one place.

Discover deals you'll love this Singles' Day

Alongside special offers on leading brands, Joybuy is giving customers even more ways to save throughout the three-day event.

Top deals with savings of up to 50%: Customers can discover selected gifts and products with savings of up to 50% on selected products, from beauty and skincare favourites to food and home essentials.

Exclusive daily coupons: Shoppers can claim coupons offering £5/€5 off eligible orders of £49 or more, and £30 off eligible orders of £199 or more. Coupons can be claimed and used daily between 9 and 11 November, subject to the promotional terms and conditions.

Additional Joybuy Points rewards: Customers can earn between 1% and 5% back in Joybuy Points on eligible products during the three-day period. JoyPlus members receive an additional 1% in points on eligible purchases, giving them even more value.

The event is available to shoppers in the UK, Germany, France, the Netherlands, Belgium and Luxembourg, with offers available through the Joybuy app and website.

Singles' Day is just the beginning

Joybuy will soon announce its Black Friday plans, which will feature deals and savings of up to 50% on leading brands and selected products.

For shoppers planning ahead, special coupon packs will be available to purchase from 9 November, with redemption dates detailed in each product description.

Joybuy is also bringing joy beyond the shopping basket this festive season, as the Presenting Partner of The Real Ice Slide at Hyde Park Winter Wonderland. From 19 November 2026 until 3 January 2027, visitors can experience the multi-lane ice attraction, powered by Joybuy, alongside special competitions and activities planned throughout the season. The partnership marks the first year of a three-year collaboration with one of London's best-loved festive destinations.

Whether customers are treating themselves for Singles' Day, getting ahead with Christmas gifts or preparing for Black Friday, Joybuy is helping make November shopping more rewarding.

And with Joybuy's Double 11 delivery service, customers in eligible areas can enjoy same-day delivery when ordering before 11am, or next-day delivery when ordering before 11pm. Delivery is free on eligible orders of £29 or more, with no additional charge for faster delivery.

To explore Singles' Day offers and discover deals you'll love, visit Joybuy online or download the Joybuy app.

Related topics:
News you can trust since 1754
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice