Asda cashes in Kim Kardashian champagne photo


The striking image of Kardashian firing champers over her head into the glass made headlines across the globe and provoked a firestorm of debate.
Now the Leeds-based supermarket is lampooning the image to launch of its Pierre Darcys Champagne for a cheeky £10.
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Hide AdWith 40 days to go until Christmas, the supermarket hopes the advert will see the public get behind the offer.


A spokeswoman said the store was expecting to sell more than a million bottles this year.
Asda’s champagne buyer Ben Mistry said: “There’s no bum deals on wine at our stores this Christmas so don’t miss out and end up the butt of the joke at your Christmas party.”