'Developing' baby milk advert claims banned
An advertising campaign for baby milk has been banned for claiming the product helps to develop the brain and nervous system of young children, said the Advertising Standards Authority.
The magazine advertisement for Hipp Organic was headlined “We’ve learnt from the breast” and said the follow-on milk contained essential Omega 3 fatty acids for brain and nervous system development. The authority challenged the firm to substantiate the claim.