New campaign aims to make Yorkshire coastline 'number one destination to visit in the UK at all times of year'

The new Route YC campaign has been designed to help visitors explore destinations along the Yorkshire Coast outside of the main visitor season.

It is highlighting what’s on offer from Spurn Point to the coves of Whitby, and everything in between, including Scarborough, Hornsea, Bridlington, Filey and Withernsea.

The team at Route YC is encouraging visitors to create their own outdoor adventure around the Yorkshire coast and countryside with biking, hiking, winter walks and wildlife-spotting, and urging people to spend more time getting off the beaten track to discover the beauty of the region.

The initiative is geared towards promoting reasons to visit the coast and surrounding areas from October to March, showcasing places that can accommodate visitors in the quieter season and highlighting opportunities for wellness getaways off-season.

Route YC is the organisation behind ‘Yorkshire’s ultimate roadtrip’, providing information about accommodation, experiences and food along the Yorkshire coastline.

It is focused around six routes, as well as a larger 240-mile trail around some of the region’s best coast and countryside.

The organisation is already working with more than 250 tourism, leisure and hospitality business members, as well as local community groups and industry partners across the region.

It now wants to help extend the season and bring more visitors to the area year-round to boost the local economy.

“Our ambition is to make the Route YC the number one destination to visit in the UK at all times of the year,” says Kerry Carruthers, CEO for Route YC.

That includes presenting a a choice of three, five and seven night stays outside of the main visitor season.

“There’s so much for visitors to see and do around Route YC during the autumn and winter months,” Kerry continues.

"So we’re already gearing up to showcase the best accommodation, visitor attractions, outdoor activities and events on offer from October to March.”

Route YC is funded and managed by Yorkshire Coast BID – a not-for-profit company that aims to “promote, protect and support businesses” in the area.

It says the focus of the campaign will be on sustainable and eco-friendly tourism; cultural immersion and local experiences; adventure and outdoor activities; wellness and relaxation; and food and drink tourism.

Outdoor activity providers on board include North Yorkshire Water Park, Scarborough Surf School and Sewerby Hall.

Raithwaite Sandsend, near Whitby; Apartments @52 in Bridlington; and The Bike and Boot Inn, Scarborough are amongst the list of accommodation providers who have already signed up and will be staying open to visitors throughout autumn and winter.

Megan Dillenger from The Bike and Boot Inn says the campaign is a way to celebrate the “charm” of the Yorkshire coastline beyond the summer months.

“[People can] take delight in the magical transformation of the landscape as Autumn sets in, painting the woodlands and coastal trails of North Yorkshire in vivid hues,” Megan says.

"[Or] discover the historical treasures of the local area without the bustling summer crowds and explore the rich heritage of the region.”

Tom Campbell, the founder and creator of the renowned North Coast 500 scenic route around the north coast of Scotland, is leading the new Route YC campaign.

“Route YC is establishing itself as one of the UK’s leading touring routes,” Tom says.

“It’s a great way to explore the region throughout the year, where you get to create your own amazing adventure by bike, motorbike, car, motorhome and by exploring the many paths on foot.”

Route YC has now devised a series of suggested themed itineraries and a choice of three, five and seven night stays to help visitors to the area explore the coastal region over the coming autumn and winter months.

For more information, visit the Route YC website at www.routeyc.co.uk