ITV avoids F-word rebuke

ITV show This Morning has avoided a rebuke over presenter Ruth Langsford accidentally swearing on air.

Viewers complained to TV watchdog Ofcom after Langsford, 50, was heard saying: "Hang on, we're not there yet, f***."

The presenter, who fronts the show on Fridays with husband Eamonn Holmes, was moving to another part of the studio for the next item and tripped over a cable when she turned the air blue. As she was off camera, she had not realised her words were picked up by viewers.

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ITV told Ofcom it regretted the October broadcast. Ofcom said it recognised that the programme was broadcast live and noted the circumstances of the incident, the various apologies given by the presenter and the action taken to remove the offensive language from on-demand services.

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