SpudBros Express, Sheffield: The UK’s most famous jacket potato makers launch first Yorkshire store with one fan queueing overnight
Little over two years ago two brothers transformed their family run jacket potato stall into the UK’s most followed jacket potato business SpudBros.
Jacob and Harley Nelson have now opened their first Yorkshire SpudBros Express store, with one fan queuing up 19 hours before the store was announced to be open.
SpudBros’ journey began in 1955 when a hot potato cart first opened on Preston’s Flag Market. Decades later, Jacob and Harley have transformed the family tradition into one of the UK’s most followed food businesses with more than 4.8 million followers on TikTok (the most of any spud seller), 186 million likes, 1.2 million YouTube subscribers and one million followers on Instagram.
Jacob and Harley have since developed SpudBros into a franchise called SpudBros Express which has officially opened its newest store on Fargate in Sheffield.
This is the second regional franchise following its Liverpool and the London debut. What began as a humble hot-potato tram in Preston has become a viral food phenomenon, with launch day offers selling spuds for 50p and fillings for 5p.
The new Sheffield store serves the brand’s cult favourites, from the Tram Classic with garlic butter, their signature three-cheese mix, beans, crispy onions and world-famous tram sauce, to the Spudfather topped with chilli con carne, as well as tuna coleslaw, bolognese, and the option to create your own.
Jacob, co-founder of SpudBros, added: “It’s a real pinch-me moment. A couple of years ago we were posting content from our tram in Preston. Now, we’re supporting other business owners who believe in our values to build their own community-driven business.
“That’s what our roll-out is about: local people building local success with our platform, training and support. There’s room for everyone to win, please keep supporting your local spud seller.”
Their SpudBros Express concept was voted No.1 TikTok food in Sidemen’s viral taste test, and the brand’s influence spans culture and sport from collaborations with MrBeast, to a kit sponsorship deal with Preston North End.
The new SpudBros Express Sheffield store is located at 14 Fargate, Sheffield City Centre, Sheffield S1 2HE and is open 7 days a week 11am to 8pm.