The 32-year-old TV personality, who hails from Dagenham, east London, has made a name for herself on the social media site in recent years, and currently has 4.8 million followers.
It’s all thanks to sharing her organisation tips, storage hacks – how to neatly hang crisps up in the cupboard, for example – and upcycling projects, as well as candid posts and stories about family life.
And so it makes sense that the latest project for the Loose Women panellist – who rose to fame after finishing in third place on the sixth series of The X Factor in 2009 – is hosting a six-part BBC series called Sort Your Life Out with Stacey Solomon.
The show, which first aired as a one-off pilot, sees the mum-of-four, plus a group of experts – organiser extraordinaire Dilly Carter, carpenter and upcycler Robert Bent, and cleaning fanatic Iwan Carrington – travelling around the UK, and coaching various families as they declutter their homes.
The first step is to take out all the home-owners’ possessions and lay them out in a giant warehouse, which is quite an incredible sight to behold.
The whole family can then look and decide together what they would like to keep and what they would like to let go of, leading to items either being recycled, donated, or sold. It’s inspired by how Solomon organises her own house – though that’s “just on a much smaller scale”.
In the meantime, the team will be reorganising and cleaning the family’s home, so they can return to a brand-new, beautiful, tidy space.
“Every time we go into the finished house, I get really anxious because they might not be happy – and that is a massive possibility,” confides Solomon, who’s engaged to former EastEnders star Joe Swash and gave birth to daughter Rose earlier this month.
“People are holding on to things for so many reasons that actually parallel different moments in your own life that you can relate to.
“We did a show with a single mum who split up with her husband, looks after her daughters, and there was so much she was holding on to just because she preferred who she was when she was in a relationship.”
If it seems like one of the contributors is struggling mentally, it’s made clear that there’s more help available to them.
“I’m not qualified; I can give a really good cuddle, but outside of that there does need to be professionals that step in and say ‘Hi, we think you need a bit more back-up than that’, and that is what they do,” she explains. “The BBC has been really good at that.” Of her own role on the programme, she continues thoughtfully: “I don’t want to say the wrong thing. I don’t ever want to make anyone feel like I can fix those problems, because I can’t; I can do my best to try and make people feel better and more comfortable about letting go of stuff, but I’m not a counsellor.”
Solomon has a bustling home in Essex, named Pickle Cottage; as well as new addition Rose, she and Swash are parents to two-year-old Rex, while she has two sons, Zachary,13, and Leighton, nine, from previous relationships, and is step-mum to Swash’s teenage son, Harry. “Joe is an absolute tornado of a person and I think that’s why we ended up coexisting together,” she quips. “We are polar opposite. I have one child who is exactly like me… does his own room immaculately, gets himself ready every morning. My eldest is the complete opposite. He’s a slob and would live in his own filth for weeks if I let him. I have to genuinely beg him to shower. Never organises his stuff and never makes his bed. But they’re both happy.”
Sort Your Life Out with Stacey Solomon starts on BBC One on Thursday November 4