Heady days for mini-brewery after winning third award

STAFF at an East Riding brewery are toasting their success after winning a third award in as many months.

Wold Newton-based Wold Top micro-brewery has won the Best Design Concept award from the Society of Independent Brewers (SIBA), for its new-look labels, pump clips, gift packs and marketing materials.

It follows earlier wins in the SIBA Great Northern Beer competition and the Yorkshire Post Taste Awards.

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Gill Mellor, who is responsible for marketing at the brewery, which was established in 2003, said: “This is a great result for us. With our creative partner Carrot Juice we worked hard on the rebranding and on the nomination for Best Design Concept and it’s fantastic to win public recognition from our peers and industry experts.

“The past year has been a challenging one for everyone involved in brewing and selling beer, but our new contemporary look has great on and off trade presence and has gone a long way to introducing new beer drinkers to the real ale category.”

John Grocock, SIBA chief executive, praised the brewery, and said: “To succeed, small brewers have to do so much more than just brew great beer – marketing, customer service, pack design and community support are all areas in which they have to become experts.”

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