Its wide open expanse clearly found favour with respondents to a nationwide survey that assessed practicalites like the availability of parking, toilets, lifeguards, cafes, water quality and whether the beach is dog-friendly.
Even more satisfying is that it is the only Northern beach to feature in the top 10 – the rest are, very predictably, in the South and Wales.
Yet, while Saltburn might not be regarded as the most glamorous of resorts, there’s clearly much that other seaside destinations, both here and further afield, can learn from its trailblazing approach in this year of the staycation.
After all, it is as clear as the waters off the East Coast that much goodwill can be generated by focusing on the issues that matter most to visitors and, specifically, young families. Long may this remain the case.