Butler questioned his players’ desire after being put to the sword by relegation-threatened Wigan, who had gone three games without scoring until Joe Dodoo, Thelo Aasgaard, Viv Solomon-Otabor and Will Keane struck.
Taylor Richards scored for the woeful hosts amid the carnage as Rovers slumped to their fourth successive defeat and eighth game without a win.
“Being brutally honest, from the first minute it was embarrassing,” slammed Butler. “I don’t often question players’ attitudes and desire, but now I will. I think they all have to look at themselves.
“When you go onto the pitch wearing Doncaster Rovers colours and the badge, you are representing yourself, your family and friends, the club and the fans. I don’t think any of the players can say they put a shift in.”
Dodoo fired into the top corner after three minutes and Rovers had a mountain to climb just 15 minutes in when Aasgaard doubled the advantage.
Brentford loanee Ellery Balcombe produced a good save to deny Keane but there was nothing he could do to as Solomon-Otabor completed a fine team move in the 33rd minute.
Butler made a double change in the 38th minute and substitute Richards reduced the deficit in first-half stoppage time with a curling effort.
Rovers tried to claw themselves back into it but Wigan’s Keane added the gloss nine minutes from time.
Doncaster Rovers: Balcombe, Wright, Anderson, John, Horton (Bostock, 38), Robertson (Richards, 38), Smith (Gomes, 65), James (Amos, 45), Lokilo, Bogle, Sims (Okenabirhie, 70). Unused substitutes: Jones, Greaves.
Wigan Athletic: Jones, Darikwa, Tilt, Johnston, Robinson, Evans, Ojo, Soloman-Otabor (Gardner, 77), Aasgaard (Clough, 86), Keane (Proctor, 86), Dodoo (Whelan, 90). Unused substitutes: Evans, Long, Perry.
Referee: A Young (Cambs).
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