'No desire' - Ex-Crystal Palace owner Simon Jordan distances himself from Sheffield Wednesday
Former Crystal Palace owner Simon Jordan has spoken enthusiastically about Sheffield Wednesday in the past - but has “no desire” to return to football ownership.
The Owls are something of a sleeping giant but there is no sign of an immediate awakening.
Wednesday remain in administration and the takeover process looks set to drag on following the withdrawal of the James Bord-led consortium from the process.
Speaking on talkSPORT before news of the withdrawal broke, Jordan made it clear he will not be showing interest in the Owls.
He had previously been involved in a group, featuring Sheffield-born entrepreneur Ryan Howsam, that had looked at Wednesday as a potential investment opportunity.
Simon Jordan’s stance outlined
He said: “I ran a football club for 10 years. It didn't end the way I wanted it to. I have no desire to run another one.
“Ryan would have had me go up there and run it for him, which I didn't want to do. I've got other things to do with my life. I've run a football club. I had 10 years of it.”
Although Jordan does not envisage himself coming to Wednesday’s aid, he has described the Owls as a club with “great scale opportunities”.
Sheffield Wednesday’s potential
He said: "I've always advocated for Sheffield Wednesday, always suggested that they're a club waiting to happen. If someone can get behind them, get some momentum, it's a great football club with great scale opportunities.
“Ironically, when I was looking deeper into it, the digital footprint it has, is much smaller than that of Sheffield United, albeit I think Sheffield Wednesday is a bigger club, because they haven't been in the Premier League for such a long time.
“So the digital footprint and those sort of things, which are part and parcel of the whole branding opportunity of a football club, which is why Wrexham are so successful [make it an attractive proposition].
“But the reality of it is, I think there are better opportunities for me in other spaces than going and running a football club again.”