Skipsea: Yorkshire coast village named one of the fastest growing British destinations in popularity for 2027 according to Booking.com

The coastal village of Skipsea has been named one of the fastest growing destinations in popularity for 2027 according to Booking.com data.

Booking.com’s annual Travel Predictions has announced the trending destinations set to be the top hotspots of 2027, with destinations both at home and abroad.

The data was conducted via Booking.com searches made by UK travellers between January 1 and August 31, 2026, compared year-on-year, for stays between December 1, 2026 and September 30, 2027.

Skipsea beach.placeholder image
Skipsea beach. | Paul Atkinson / PA

Among destinations, UK travellers are looking at Skipsea in East Yorkshire with a growth of +218% as well as Dalavich in Scotland (+210%) and Wirral in Merseyside (+191%).

UK and Ireland regional manager at Booking.com, Ryan Pearson, said: “Our latest Travel Predictions reveal that Brits are increasingly looking beyond the usual holiday hotspots, with searches for Skipsea in East Yorkshire rising by an impressive 218% year-on-year, making it the top trending domestic destination for UK travellers in 2027.

“With its beautiful coastline, scenic countryside and charming seaside towns, Yorkshire has plenty to offer.

“This rise in searches highlights a growing interest in discovering lesser-known towns and more unexpected holiday destinations by exploring everything the UK has to offer.”

Top trending domestic destinations for British travellers in 2027 include:

  • Skipsea, East Riding of Yorkshire: +218%
  • Dalavich, Argyll and Bute: +210%
  • Wirral, Merseyside: +191%
  • Alonby, Cumbria: +166%
  • Torver, Cumbria: +165.2%
  • Rosyth, Fife: +156.7%
  • Elie, Fife: +147.8%
  • Torpoint, Cornwall: +139.6%
  • Saint Columb Minor, Cornwall: +139.6%
  • Arnside, Cumbria: 139.2%
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