Saturday’s stalemate at Valley Parade saw the Bantams bring their own five match-losing run to and end, though they weren’t good enough in the final third to punish an Iron outfit who were without a victory in eight and have conceded 16 goals in their previous five outings.
“It’s really frustrating. It felt like we had lots of the ball and probably created the better chances but at this moment in time it’s just not quite falling for us,” joint City manager Sellars said.
“We hit the post and then there was Clayton Donaldson’s chance late on but it just felt like we weren’t going to score again.
“But these are areas we have to improve on. You could see Scunthorpe’s game-plan and what they were after but we had to do what we needed to do and we didn’t do it well enough, which is really disappointing.
“With this group of players, you’d say a few of them should be scoring today or making better chances for us as a team.
“When you do get into that final third, that little bit of creativity [is needed] - one-twos, little movements, crosses into the box, penning them in - and then just little bits of individual quality.”
A point keeps Bradford 14th in the League Two standings and was enough to ensure that 22nd-placed Scunthorpe will avoid relegation by the skin of their teeth.