Emmerdale left fans on a truly brutal cliffhanger at the start of the week 😱
THE X Factor and the World Cup helped ITV's advertising revenue bounce back in the third quarter.
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![Robert Sugden [RYAN HAWLEY] in Emmerdale on Wednesday September 10](https://www.yorkshirepost.co.uk/jpim-static/image/2025/09/10/7/55/10_09_emm_robert_aaron_john_01.jpeg?trim=0,157,0,156&crop=&quality=70&width=630)
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